Following a trip to California with his wife, Genie, founder Bob Reed had a vision to begin a wine wholesale company that would bring in fine wines from the West Coast to Northwest Iowa. He asked his son, Mark, if he had any interest in this new adventure and Mark was on board immediately. Mark’s love for wine was natural and evident. In 1989, Mark became the proud owner of Okoboji Wines with Bob offering his guidance, experience, and whatever else was needed along the way. Mark loved traveling with his father and seeking out those smaller boutique wineries who needed a launchpad among the bigger players in the field. Mark is proud of those relationships he still has today. In 1999, Mark’s wife, Sheila, came on board full-time giving the company administrative structure. The growth of Okoboji Wines has always been a block by block process. Whether that was adding staff, offices, warehouses, vehicles, etc., it was done when needed. Today, Okoboji Wines is a three-generation business that employs approximately 35 people, including a few of their own children (though all who work for the company are considered “family”).