Our Vision
We view ourselves as an extension of the wineries we represent, pioneering and placing their products with the same will, determination, and enthusiasm as they would employ themselves.
As layers of paint blend to produce a fine painting, or as different notes strung together in tune create melody and harmony, so do the hand-selected wines within our portfolio.
We strongly believe in terroir and are always at the forefront, chasing the cutting edge. To the creators and makers of fine wine, and to those who are passionate and appreciate the creation - Salute!
Our History
1989 - Bob Reed dreamed of bringing West Coast wines to Iowa
Following a trip to California with his wife, Genie, founder Bob Reed had a vision to begin a wine wholesale company that would bring in fine wines from the West Coast to Northwest Iowa. He asked his son, Mark, if he had any interest in this new adventure and Mark was on board immediately. Mark’s love for wine was natural and evident.
1990 - Mark took ownership, guided by Bob's experience
In 1990, Mark became the proud owner of Okoboji Wines with Bob offering his guidance, experience, and whatever else was needed along the way. Mark loved traveling with his father and seeking out those smaller boutique wineries who needed a launchpad among the bigger players in the field. Mark is proud of those relationships he still has today.
1999 - Sheila joined full-time, helping Okoboji Wines grow step by step
In 1999, Mark’s wife, Sheila, came on board full-time giving the company administrative structure. The growth of Okoboji Wines has always been a block by block process. Whether that was adding staff, offices, warehouses, vehicles, etc., it was done when needed.
Okoboji Wines now offers 3500 global wines for all tastes
Okoboji Wines continues to distribute those obscure boutique wines but also has included those good quality mainstream wines from around the world throughout the states of Iowa and South Dakota. Whether you are just beginning to stroll down the wine path or you enjoy wines with greater complexity, Okoboji Wines’ portfolio is currently listing over 3500 wines from around the world to choose from.
2011 - Bob’s vision lives on through Okoboji Wines and its team
Bob Reed passed away in 2011. He would be proud of what Okoboji Wines is today. Bob had the vision of bringing wine into Iowa as a connector to bring people together. Mark, Sheila, and the entire Okoboji Team, past and present, have made sure his vision has continued to be a reality.
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